We were  very lucky to have a workshop on user centric design organised by David Wieland of Grayscale web design. David really helped identify the nature of design and the need for design to solve real problems. The students considered “what if” scenario story telling as a mechanism for problem identification.   David takes a lot about how users should be involved in the process in both the description of the problem and the development and testing of the solution as your ideas change. 

The students then workshopped some ideas of their own exploring three key areas for evaluating ideas – the customer segment, the revenue stream and the value proposition.