List of ingredients available in school here.

PASTA-4-TEENS

“Pasta-4-Teens” is a new company looking to enter the chilled ready meal market. Their aim is to make healthy and dynamic pasta based products aimed at sporty teenagers.

Your challenge is to design and make two new chilled ready meal pasta products for their “Pasta-4-teens” range. The packaging, branding and marketing will also need to be carefully considered.

 

CHOC-O-LOT!

“Choc-o-lot!” is a new company looking to enter the chocolate bar market. Their aim is to make interesting and unusual chocolate bars. They initially want to target teenagers with their new bars. Their motto is simply “Choc-o-lot! Chocolate with a lot to offer!”

Your challenge is to design and make two new Chocolate bars for the “Choc-o-lot!” range. The packaging, branding and marketing will also need to be carefully considered.

 

CARTOON CAKES

“Cartoon Cakes” is a new company looking to enter the Supermarket Ready-Made Birthday Cake market. Their aim is to make double layer sponges that are aimed at young children and decorated in the style of different cartoon themes.

Your challenge is to design and make two new cakes for the “Cartoon Cakes”” range. The packaging, branding and marketing will also need to be carefully considered.

 

CRAZEE CUPCAKES

“Crazee Cupcakes!” is a new company looking to open new shops in Hong Kong. Their aim is to produce decorated cupcakes that fit in with current trends and crazes. Their target market is teenagers birthday parties where large quantities of the cupcakes are bought as an alternative to a birthday cake.

Your challenge is to design and make two new cupcakes for “Crazee Cupcakes” range, one for girls and one for boys. The packaging, branding and marketing will also need to be carefully considered.

MULTI-CULTI PASTRIES

“Multi-Culti Pastries” is a new company looking to enter the snack pastries market. Their aim is to make innovative savoury pasties that have an interesting shape and filling from different countries. The shape of the pastry will relate to the ingredients in the filling. Initially they are launching vegetarian pasties aimed at teenagers.

Your challenge is to design and make two new pasties for their “Multi-Culti pasties” range. The packaging, branding and marketing will also need to be carefully considered.

 

 

DELICIOUS AND NUTRITIOUS

“Delicious and Nutritious” is a new company that is setting up an online delivery service that supplies healthy children’s birthday party foods. Their aim is to supply innovative products that will appeal to health conscious parents and appeal to children and thereby encourage children to eat more healthily.

Your challenge is to design and make two new savoury products for “Delicious and Nutritious” range. The packaging, branding and marketing will also need to be carefully considered.

 

Importance of Uniform

If the work clothes of the workers of a specific company or an organization match, then there is a sense of unity which builds up between them. Uniforms also represent team spirit and help customers recognize staff.  They also act as protection and as a way of re-enforcing brand identity.

Brief

Using your group’s base colour plus 2 others that have been agreed on by your group design and make 2 uniform items which reflect your company’s image and corporate theme.

  • The uniform design must match the logo design and reflect the corporate identity
  • The uniform must protect as well clearly identify the person wearing it
  • Use some aspect of CAD CAM in the manufacturing

Your materials:

Fabric in your house colour (plus B&W)      Sublimation Printer        CAM Software

 

Importance of Point of Sale

A point-of-sale display (POS) is a specialized form of sales promotion. They are intended to draw the customers’ attention to products, which may be new products, or on special offer, and are also used to promote special events.

The displays are normally covered with branding for the product they are trying to sell, and are made out of cardboard or foam board as they are all intended to be easily replaceable and disposable. This allows designers to make full use of color and printing to make the display visually appealing.

Brief

Design and make a POS display for your product.

It will:

  1. Display one item of your product in a way to attract possible customers
  2. Be no larger than 400(L) x 300(W) x 600(H)
  3. Stand on a table top
  4. Use only the materials provided for construction
  5. Display your product name and company logo

Your materials:

Coroflute                                      Neoprene                                      Various Fasteners

The Importance of Visual Identity

Every company and product is identified by its graphic identity.  The basis of this is the company or product logo.  This needs to be original, simple and clear, and designed on software that allows it to be scaled up on a variety of products – uniforms, buildings, lorries, packaging etc.

Brief

Design a logo using suitable graphics software that will identify your product and make it stand out from the other groups.  The logo is to be used on the uniform, the Point of Sale display and on a concept package.  The logo must

  • Reflect the identity of the product clearly and imaginatively
  • Use only your group’s base colour plus a maximum of 1 other (black and white not included)
  • Be printed out at an appropriate size for the Point of Sale display to use
  • Be available for use by the uniform group
  • Be used as part of a packaging concept design done on the computer to be displayed

The Importance of Promotion

Every product needs to be communicated to its target market.  The unique selling point and a clear message of why it should be bought needs to be created imaginatively and communicated through appropriate media

Brief

You will have discussed your product and have come up with an idea of what it is and the kind of “identity” it should have.  You have to create a promotional poster advert that clearly describes and communicates your product.

  • The promotional product will be a poster
  • It must clearly communicate the unique personality and identity of your product
  • It should try to persuade us imaginatively to purchase your product