Identifying the Problem

Having developed many practical skills from the past few months projects, the elements product designers have begun their “Entrepreneur Challenge”.

Design Brief: “New products are coming on the market everyday, but aren’t always successful. You are to come up with a new product that will fill a gap in the market, and be able to generate profit.”

With a Dragon’s Den/Shark Tank-esque panel to pitch to at the end of the semester, the groups have identified their problems and are working through the design process to come up with a viable solution to their identified problem.

Some of the problems getting solved/products being developed are:

“Mac charger cables breaking at the bend”

“Locker tidy”

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Initial Designs  for a smartphone holder



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